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Paid Ads Management

Media Buying

Google, Meta, and LinkedIn ad management built around cost-per-qualified-lead, not cost-per-click. We buy media that turns into sales conversations.

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What Media Buying Actually Means

Media buying is the management of your paid advertising across Google, Meta (Facebook and Instagram), LinkedIn, and other platforms, built around one number that matters: cost per qualified lead, not cost per click.

Most ad accounts we audit are optimized for the wrong metric. They celebrate cheap clicks and low cost-per-impression while quietly burning budget on traffic that never converts. We flip that. Every campaign is structured, targeted, and measured against the leads and sales conversations it actually produces.

For high-margin service businesses, well-managed paid media is the fastest growth lever available. One closed roofing job, landscaping contract, or B2B deal can pay for weeks of ad spend. The key is building the offer, landing page, and follow-up system that turns that spend into closed revenue, which is why media buying at TRS is never run in isolation from the rest of your funnel.

Who This Is Best For

High-margin service businesses where one closed deal covers weeks of ad spend: roofers, landscapers, HVAC, med spas, martial arts gyms, and B2B SaaS. Best when your average job profit clears roughly $1,000+.

LandscapingRoofingJunk RemovalHVACSolarRemodelingCommercial Cleaning & JanitorialDental ImplantsOrthodonticsCosmetic DentistryMed Spas & AestheticsPersonal Injury LawMartial Arts / GymSaaS / B2B Software

What's Included

Full ad account audit and restructuring for conversion, not clicks
Platform strategy (Google Search, Meta, LinkedIn) matched to how your buyers buy
Audience targeting and ICP definition
Ad creative and copywriting built around a tested offer
Landing page optimization to maximize conversion rate
Conversion tracking, call tracking, and form tracking setup
Weekly optimization and monthly performance reporting tied to leads and revenue

How We Run It

A clear, step-by-step process, no black boxes.

01

Audit & Strategy

We audit your existing accounts, define your cost-per-acquisition targets from your real customer LTV, and choose the platform that matches how your buyers buy.

02

Offer & Creative

We build the offer, ad creative, and copy that give prospects a reason to act now, the foundation every campaign runs on.

03

Landing Page & Tracking

We build or optimize the landing page and wire up call and form tracking so every lead is attributable to the campaign that produced it.

04

Launch & Learning

We launch, budget for the platform's 1–2 week learning period, and optimize against cost-per-qualified-lead, not vanity metrics.

05

Scale & Diversify

Once a channel is profitable, we scale spend and expand to additional platforms, never both on day one.

Media Buying FAQ

Spend should be driven by your customer LTV and target cost-per-acquisition, not a guess. As a rule, your target CPA should be no more than 20–30% of your LTV. We calculate your real numbers first, then set a budget that gives the platform enough data to optimize without overcommitting. Most service businesses start effectively in the $1,500–$5,000/month ad spend range plus management.

Explore Other Services

SEO

Search Engine Optimization

Get found in the local and organic results that actually drive booked calls. Technical, on-page, and content built around revenue keywords, not vanity traffic.

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GEO

Generative Engine Optimization

Optimize for AI-powered search and answer engines so your business shows up when prospects ask ChatGPT, Perplexity, or Google AI for a recommendation.

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Offer Creation

Messaging & Positioning

We build the offer, guarantee, and messaging that make prospects choose you over the cheaper option. The foundation every campaign runs on.

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Lead Generation

Sales-Qualified Pipeline

Outbound, inbound, and partnership channels that produce qualified opportunities your sales team actually wants to work.

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Ready to Put Media Buying to Work?

Book a complimentary lead audit and we'll map the right growth system to your budget, industry, and revenue goals.

Book Your Strategy Session